List of Macros / Placeholders available apart from {click_id}

We are able to pass some additional macros/placeholders apart from {click_id} which can be replaced with corresponding values and passed via tracking or redirect link.

We currently support only two additional macros that we populate on click-out:

• {gaid} - google advertising id

• {idfa} - apple advertising id

• {pub_id} - first level publisher id

• {sub_id} - second level publisher id (if available)

Example: https://example.com/tracking.php?campaign_id=XXXX&click_id={click_id}&gaid={gaid}&pub_id={pub_id}&sub_id={sub_id}

You can use those to assign installs / in-app activity to specific publishers or sub-publishers and thus optimize campaign performance over time by eventually blacklisting non-performing sources.